Rize is a startup organic grocer based in Boulder, Colorado, committed to sustainability, transparency, and fresh, local produce. The client needed a brand identity that reflected these values while inspiring the community to reconnect with their food and support local growers.
The concept Bold Choices shaped a cohesive visual identity designed to reflect the energy and grounded nature of the brand. Rounded typography ensures approachability, while bold halftone textures inspired by seeds and soil add depth and connect the brand to Boulder’s natural environment. Together, these elements capture the spirit of “Rizing with Boulder,” a celebration of growth, community, and sustainability.
To emphasise transparency, I developed an app that allows customers to trace the origins of their food, building trust and strengthening connections between customers and local farmers. Every design decision delivers on the client’s vision of inspiring bold choices and creating a brand rooted in Boulder’s values and environment.
