Fabley is a sustainable plant-based milk brand inspired by Portland’s folklore and commitment to sustainability. The challenge was to create a distinctive identity in a crowded market while appealing to a creative, eco-conscious audience that values design as much as the product itself.
The design concept draws on Portland’s mythical stories, using local folklore to build a visual language that feels both thoughtful and unique. The wordmark brings this narrative to life with a handcrafted quality and an integrated tale, nodding to Cassie, Portland’s legendary sea serpent. This approach adds depth to the identity, celebrating the city’s storytelling traditions while connecting the brand to its local roots.
The FMCG packaging is designed to grab attention on shelves, communicate key product information quickly, and reflect the brand's identity and values.
The UI interface delivers a seamless user experience through a cohesive design that integrates the brand’s visual language and storytelling. Intuitive navigation and a structured layout balance narrative elements with functionality, ensuring a visually engaging and user-friendly journey.
